12th China Brand Festival in 2018 was opening officially in Chengdu on August 8. At the breakfast meeting of celebrity on that day, Han Yuchen, the well-known artist and the distinguished research fellow of Chinese National Academy of Arts, was invited to gift the painting portrait painted by him and his exquisite album to the Former Australian Prime Minister Kevin Rudd who attended this brand festival.
“This is a glorious mission.” In the interview, Han Yuchen said that, Mr. Kevin Rudd liked Chinese culture ardently, made a significant contribution on the politics, economy and culture of China and Australia, and worked hardly for promotion and popularization of China brands in the world. Therefore he drew this portrait inspired by this.
As an international well-known artist, the oil paintings of Han Yuchen have domestic and international influences, and ever were awarded as French National Art Salon Exhibition and many other heavyweight international awards. Handan Han Yuchen Art Museum with the exhibition area of more than 6300 square meters has been completed. Therefore, the Organization Committee decided to invite Han Yuchen to draw the portrait for Mr. Kevin Rudd due to his achievements in the field of oil painting.
It can be said that, Han Yuchen gifting the portrait to Mr. Kevin Rudd not only is a special kind of dessert before official opening of this brand festival, but also an important link which can not be ignored when this brand festival is end and review the entire process. Because the art is a part of brand culture and also a kind of carrier of brand culture, and can deliver the spiritual content of brand, meanwhile it is also a world language, and may cross the time and space for communication and dialogue without any barrier among different cultures.
However, as for the development of China brand, the entrepreneur Han Yuchen also gave the extremely high expectation and he said that, China brand generated a batch of brands with international influence through the process of reform and opening up over last 40 years, and the image of China also became prosperous together with the development of brand and is further developing soundly. I believe that China brand will go global and China will become a real world power through the efforts of enterprises as well as growing up and strengthening of enterprises.
